Snake Parade™ Privacy Policy
Snake Parade™ is a game for iPhone made by SSA Digital LLC (“we”, “us”). This policy explains what information the game and its partners collect, why, how long it is kept, and the choices you have.
Who we are
SSA Digital LLC, 4101 Dublin Blvd Ste F #2002, Dublin, CA 94568, USA. Email: support@ssadigital.biz. Phone: (925) 264-9280. We are the only operator of the game.
What we collect
We do not ask for your name, email or any account, and we do not run our own servers. Your game progress (critters rescued, stickers, apples, missions and settings) is stored only on your device.
The first time you open the game, it asks for your birth year before any ad is requested. The question cannot be skipped, and no ads load until it is answered. We use it only to decide which kind of ads to show, then keep just an age group (under 13, 13 to 17, or 18 and over) on your device. The year itself is not stored or sent anywhere. If a birth year could fall on either side of a birthday, the younger age group is used. Where the law requires it (for example in Texas, Utah and Louisiana), the game also asks Apple for your age range (such as “13 to 15”), which you or your parent choose whether to share. Apple’s answer is used only while the game is open and is never saved; the game asks again the next time it opens. If the answers differ, the younger age group is used, and if Apple’s check is required but no age is shared, the player is treated as under 13.
If you turn on gift reminders, the reminder is scheduled on your phone by iOS. Nothing is sent to us.
The game does not use analytics or tracking tools of its own.
Advertising (Google AdMob)
Snake Parade™ is free and shows ads from Google AdMob: optional videos you choose to watch (for example to double your apples or keep a run going), and occasional ads between runs.
- Every player, of any age, is treated the way the U.S. Children’s Online Privacy Protection Act (COPPA) requires for children. Every ad request is marked as child-directed, no ads are personalized, and the game never asks anyone for tracking permission or uses the advertising identifier (IDFA).
- The age group only decides which ad content is suitable: players under 13 see only G-rated (general audience) ads; older players may also see ads rated up to Teen.
- Sensitive ad categories such as dating, gambling, alcohol and politics are blocked for everyone.
Even though ads are not personalized, Google uses device information to show ads in context, limit how often you see the same ad, count views and clicks, and prevent fraud. For every player, device identifiers are used only for these internal operations, as COPPA allows, and never to build a profile or show personalized ads. Our safeguards: every ad request is tagged as child-directed, which tells Google to turn off personalized ads and remarketing for it; the game never asks for tracking permission or reads the advertising identifier; and we test this in every release before it ships. We follow a written security plan, reviewed every year, that covers this data. To show and measure ads, Google may collect device information (such as an advertising or device identifier), approximate location based on your IP address, information about the ads shown and how you interact with them, and diagnostic data. Google, not us, receives this information, and it may be processed in the United States.
Where the law requires it (for example in the UK), players aged 13 and over may be shown Google’s privacy form and can change their choice later in the game under Settings › Privacy choices.
Learn how Google uses this information: policies.google.com/technologies/partner-sites.
Game Center
If you sign in to Apple Game Center, your Game Center nickname and scores are shared with Apple to show leaderboards. Apple’s privacy policy applies: apple.com/legal/privacy.
Purchases
The optional Remove Ads purchase is handled entirely by Apple. We never see your payment details.
Children and parents
Snake Parade™ is made for a general audience, including families. We do not knowingly collect personal information from children under 13, and we never use children’s information for personalized advertising or tracking. All ads are child-directed and non-personalized, for every player, and ads shown to players under 13 are G-rated. Nobody sees the tracking prompt.
Our only partners who may receive device information are Google (AdMob, for the ads described above) and Apple (Game Center, purchases and age range, when used). We do not sell or rent anyone’s information.
Parents can contact us at any time using the details above. Because we hold no player data ourselves, parents can delete all of a child’s game data, and stop any further collection, by deleting the app from the device.
Keeping and deleting data
We do not keep any player data ourselves: game data stays on your device until you delete the app, which removes it, and we have no copies on any server. The birth year is discarded as soon as the age group is chosen. If you email us for support, we keep that email for up to 12 months after your question is resolved, then delete it. Advertising data is kept by Google under its own retention rules (see the link above), and Game Center data by Apple. To ask Google about advertising data, see the link above.
Security
The game keeps no personal data on servers, so there is no player database to protect. Our developer accounts use two-factor sign-in, and we review this policy and our partners at least once a year and before adding any new data use.
California residents
We do not sell or share personal information for cross-context behavioral advertising: no player is tracked and no ads are personalized. You may ask us what information we hold (none from the game; only any support emails you sent us) or to delete it by emailing us; we will not treat you differently for asking.
Do Not Track: the game has no web browsing and does not respond to browser “Do Not Track” signals. It does not track players across other apps or websites, and it does not allow Google to do so for personalized ads.
United Kingdom
SSA Digital LLC is the controller for the age group stored on your device. Google is an independent controller for the advertising data it collects. We rely on legitimate interests to show contextual, non-personalized ads that keep the game free; the game does not show personalized ads. You have the right to access, delete or object to the use of your information, and to change any privacy choice at any time in the game’s Settings. You can complain to the Information Commissioner’s Office (ico.org.uk).
Changes
If this policy changes, we will update this page and the date above. If a change is significant, we will also tell you in the game.
Contact
Questions? Email support@ssadigital.biz, call (925) 264-9280, or write to SSA Digital LLC at the address above.